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Loyalty program questionnaire

To help us improve our loyalty program and make it more valuable for you, we kindly ask you to take a few minutes (up to 7 minutes) to answer a few questions about your experience and expectations. These questions are designed to explore different scenarios to better understand what creates value for you.

1. How long have you been a customer of SEB?
2. Imagine you heard that SEB has a new loyalty program. What would be the very first thing you would do to find more information?
3. How would you feel if SEB gave you a reward to start investing (e.g., €10 to invest via Robo-Advisor)?
4. How would you feel if SEB did not offer any rewards related to investing?
5. How would you feel if you received a reward when you refer a new customer to SEB?
6. How would you feel if you did not receive any rewards for referrals?
7. How would you feel if you received temporary discounts on a Service plan monthly subscription fee?
8. How would you feel if there were no temporary discounts on a Service plan monthly subscription fee?
9. How would you feel if SEB offered a benefit on your birthday, like a coupon for a free coffee?
10. How would you feel if SEB did not offer any benefits on your birthday?
11. How would you feel if discounts on insurance products (for instance, travel or life insurance), were included as a benefit?
12. How would you feel if discounts on insurance products were not included?
13. How would you feel about receiving a reduced agreement fee when taking a mortgage or leasing with SEB?
14. How would you feel if you did not receive a reduced agreement fee when taking a mortgage or leasing with SEB?
15. How would you feel if you received offers or discounts from SEB partners, for instance, discounts at various cafes, online stores?
16. How would you feel if SEB did not offer partner benefits?
17. How would you feel if you had access to free financial advisory services?
18. How would you feel if free financial advisory was not available?
19. How would you feel if you could choose a special card design based on your loyalty status?
20. How would you feel if you could not choose a special card design based on your loyalty status?
21. How would you feel if loyalty benefits could be shared with family members?
22. How would you feel if loyalty benefits were only individual?
23. How would you feel if SEB offered benefits tailored to important life moments, such as your first car purchase, having children, or starting university?
24. How would you feel if loyalty benefits were not connected to your life situation?