One in two Estonians believe that they can have a real impact on solving environmental problems, a recent survey carried out by SEB indicates. In order to help everyone contribute to a more stable climate and a better environment, SEB is launching a new mobile app on the Baltic market – MyFootprint | SEB. The app helps users to measure their carbon footprint and provides advice on how to reduce it.
The most critical environmental problems in the Baltic countries are similar in nature
People are most concerned about deforestation, water and air pollution, poor waste management, and climate change. In Estonia, two thirds of people believe that some environmental issues are already affecting them or will affect them personally in the future. Residents in the other Baltic Republics feel the effect of a changing environment even more strongly – 69% in Latvia and 75% in Lithuania.
‘Caring for the environment is becoming increasingly important for all residents of the Baltic Republics. Until now, there were no good and simple guidelines on how to live a sustainable lifestyle, meaning that there was no real tool to advise people on how to make their daily habits more environmentally friendly. With the new app MyFootprint | SEB, we have created an app for everyone, one that supports and helps people on their journey to a greener lifestyle,’ said Ainar Leppänen, Member of the Management Board and Head of Retail Banking at SEB Pank.
„As a bank, we have a central role to play in setting the pace for a green transition. Our products and services, which make it possible to contribute to solving environmental problems, work together with our clients to achieve impact and bring about changes. At an individual level, we may not be able to do everything, but we can all do something for the environment and to ensure a stable climate, and our new app is an excellent tool to help us achieve this," added Evelin Allas, Sustainability Officer at SEB Pank.
The MyFootprint | SEB mobile app is available to everyone – you do not need to be a SEB mobile app user or a client of the bank. It is free of charge and can be downloaded to your mobile phone from the Google Play and the App Store platforms.
The app measures your personal carbon footprint based on lifestyle and consumption habits in five categories: diet, housing, travel to and from work, long-distance travel, and purchases. This tool also provides tips and tricks on how to reduce your footprint, and the opportunity to participate in playful challenges with friends and family to achieve a more sustainable lifestyle together.
SEB’s new tool was developed in cooperation with Deedster, a Swedish fintech company that develops tools and technical solutions to accelerate everyday actions towards sustainable living, based on the latest data on climate.
„Eventually, it all comes down to involving people. How could we bring about change in the direction of a more sustainable way of life and engage society at large in this journey? Banks are uniquely positioned to raise people’s awareness regarding climate by providing updated data on the issue, carbon footprint calculators that measure real-world impact, and by supporting clients in their transition to a greener lifestyle. It is inspiring that SEB wants to use our technology to contribute to a solution that helps people live more sustainably," Daniel Dellham, the Technology Officer and Co-Founder of Deedster, said.
„We will continue our collaboration in the coming months – we are planning to update the app, upgrade its functionality, and add various sustainability challenges. Therefore, after measuring your carbon footprint, you can continue to use the app as a practical advisor to contribute, step by step, to a better environment and a more stable climate," Leppänen added.
More information about the MyFootprint | SEB mobile app is available on the website of SEB.
SEB’s survey was carried out from the end of October until the end of November 2021. A total of 3000 people aged 18–74 responded in the Baltic Republics, of which 1000 were from Estonia.
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